普通的冷冻冰柜往往会冻积很多冰块，这不仅浪费了大量能源，也是全球气候变暖的起引之一。为了博士冰箱的无霜和防止冰冻技术，创意机构拍摄了一系列记录风格的冰冻箱照片，并使他们看起来像北极正在逐渐融化的冰山景观。

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel B?deker
Copywriter: Daniel B?deker, Mario Loncar
Art Director: Mario Loncar, Veit M?ller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Manager: Britta Posner, Azade Toygar
Planner: Jonas P?hlmann